Nutgraf by Ritoban Mukherjee

I'm Ritoban, a digital journalist who's spent eight years making original content for the internet's leading startups and media brands.

Nutgraf is home to 10+ years of critique, commentary, and reporting work across my career in B2B tech and SaaS media. It's meant to document by journey, share meaningful advice, and explore new opportunities in the space.

If you're here, you might just be crazy enough to follow along.

ritoban@nutgraf.press

Chris Eden

CEO at Fenwick Media

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“Ritoban's one of those rare once-in-a-century talents with a true sense for story. Work with him now so later you can say, "Can you believe that person used to write my case studies!" I joke, but this is not at all in jest. Superb writing. Cares deeply. I recommend him without reservation.”

You've crossed the threshold of obvious thought.

There's no going back now.

Client Work

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On Outrage, Numbness, and Some Kind of Psychological Equilibrium(?)

You don’t need me to begin listing my childhood traumas to tell that I was depressed growing up. This is the story of how I learned to deal with it.

On Outrage, Numbness, and Some Kind of Psychological Equilibrium(?)

You don’t need me to begin listing my childhood traumas to tell that I was depressed growing up. This is the story of how I learned to deal with it.

On Outrage, Numbness, and Some Kind of Psychological Equilibrium(?)

You don’t need me to begin listing my childhood traumas to tell that I was depressed growing up. This is the story of how I learned to deal with it.

Oh Shit, They Fired All the Fact-Checkers (And It's Looking Pretty Bad)

Most news outlets don’t have a dedicated fact-checking budget. When they do, fact checkers are the first line of people to get fired in a downsizing.

Oh Shit, They Fired All the Fact-Checkers (And It's Looking Pretty Bad)

Most news outlets don’t have a dedicated fact-checking budget. When they do, fact checkers are the first line of people to get fired in a downsizing.

Oh Shit, They Fired All the Fact-Checkers (And It's Looking Pretty Bad)

Most news outlets don’t have a dedicated fact-checking budget. When they do, fact checkers are the first line of people to get fired in a downsizing.

A Safer Alternative to Blood Tests? Meet Chicago U's New Breathalyzer

Scientists have developed a device to detect disease markers in human breath, which could offer a potential alternative to blood or urine tests.

A Safer Alternative to Blood Tests? Meet Chicago U's New Breathalyzer

Scientists have developed a device to detect disease markers in human breath, which could offer a potential alternative to blood or urine tests.

A Safer Alternative to Blood Tests? Meet Chicago U's New Breathalyzer

Scientists have developed a device to detect disease markers in human breath, which could offer a potential alternative to blood or urine tests.

You Can't Eliminate Bias in Corporate Marketing (Here's What to Do Instead)

Reflecting back on a chat with Chili Piper's Head of Demand Gen. What is bias, how does it affect marketing, and is there a way to repurpose it?

You Can't Eliminate Bias in Corporate Marketing (Here's What to Do Instead)

Reflecting back on a chat with Chili Piper's Head of Demand Gen. What is bias, how does it affect marketing, and is there a way to repurpose it?

You Can't Eliminate Bias in Corporate Marketing (Here's What to Do Instead)

Reflecting back on a chat with Chili Piper's Head of Demand Gen. What is bias, how does it affect marketing, and is there a way to repurpose it?

What Went Wrong With Reflection 70B? A Cautionary Tale About LLM Hype

The Reflection 70B model held promise for AI, but now its creators are being accused of fraud. Is this just a wrapper on top of Anthropic's Claude?

What Went Wrong With Reflection 70B? A Cautionary Tale About LLM Hype

The Reflection 70B model held promise for AI, but now its creators are being accused of fraud. Is this just a wrapper on top of Anthropic's Claude?

What Went Wrong With Reflection 70B? A Cautionary Tale About LLM Hype

The Reflection 70B model held promise for AI, but now its creators are being accused of fraud. Is this just a wrapper on top of Anthropic's Claude?

Biologists Are Betting on CRISPR to Make Your Wine More Environment-Friendly

Wine is laced with pesticides because grape varieties aren't genetically diverse. Plant biologists are using DNA editing to add disease resistance.

Biologists Are Betting on CRISPR to Make Your Wine More Environment-Friendly

Wine is laced with pesticides because grape varieties aren't genetically diverse. Plant biologists are using DNA editing to add disease resistance.

Biologists Are Betting on CRISPR to Make Your Wine More Environment-Friendly

Wine is laced with pesticides because grape varieties aren't genetically diverse. Plant biologists are using DNA editing to add disease resistance.